Saturday, June 15, 2024

UMPG inks global deal with Electric Feel Entertainment to launch Electric Feel Publishing Europe – Music Business Worldwide

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Universal Music Publishing Group (UMPG) has signed an exclusive, worldwide publishing deal with Electric Feel Entertainment to launch Electric Feel Publishing Europe.

Led by Lucas Teuchner and Alex Strehl, the agreement will amplify Electric Feel’s expansion into the European marketplace.

Founded in 2013 by Austin Rosen, Electric Feel operates across music, brands and culture.

As an early-stage talent incubator, Electric Feel Entertainment has discovered and developed artists, producers and songwriters including Post Malone, Rich The Kid, Travis Scott, Louis Bell, Frank Dukes, Nick Mira, Andrew Watt, Billy Walsh, Brian Lee, 24KGOLDN, Iann Dior, Omer Fedi, Blake Slatkin and more.

Electric Feel Europe is powered by Berlin-based label and management company Two Sides, artist management and creative agency A Million Entertainment, and is supported by the advertising agency DOJO.

First signings include German rap producers Minor2Go, Palazzo and Jumpa.

Two Sides is led by Teuchner who currently manages German rap artists including Apache 207, Bausa and Loredana.

A Million is led by Michael Stockum and represents German chart-topping artists Lena, CÉLINE and more. Together, the companies’ artists have scored three Diamond records, 45 Platinum records, 93 Gold records, 6 ECHO awards and had 32 No.1 hit singles.\

“As Austin, Alex and Lucas continue to sign hit songwriters in Europe, the UMPG team looks forward to supporting and developing that talent around the world.”

Jody Gerson, UMPG

Jody Gerson, UMPG Chairman and CEO, said: “I am thrilled that we are expanding our global partnership with Austin Rosen and his company Electric Feel.

“As Austin, Alex and Lucas continue to sign hit songwriters in Europe, the UMPG team looks forward to supporting and developing that talent around the world.”

“We look forward to working alongside Thomas and the whole UMPG team to help maximize this vision and bring it to life.”

Austin Rosen, Electric Feel

Added Rosen: “We are thrilled to partner with such an impressive group of individuals at UMPG, Two Sides, A Million and DOJO to propel Electric Feel into the European marketplace and continue to expand our global footprint with the launch of Electric Feel Publishing Europe.

“We look forward to working alongside Thomas and the whole UMPG team to help maximize this vision and bring it to life.”

“With their combined international expertise and creative power, we will identify new talents all across Europe and amplify their vision across the globe.”

Thomas Vidovic, UMPG

Thomas Vidovic, Managing Director, Universal Music Publishing Germany, and Senior Vice President, Austria & Switzerland, said: “We are honored to welcome Lucas, Michi, Alex and the Electric Feel Publishing Europe team to UMPG.

“With their combined international expertise and creative power, we will identify new talents all across Europe and amplify their vision across the globe.”

“We are really looking forward to working with Austin and his team and couldn’t be happier about this collaboration with UMPG.”

Lucas Teuchner 

Lucas Teuchner added: “We are really looking forward to working with Austin and his team and couldn’t be happier about this collaboration with UMPG.

“Offering our writers and producers a fast lane into the international market and leaving our mark worldwide has been one of our goals from the beginning.

“One of our first collaborative projects – 24kGoldn’s No. 1 single Mood  has already proven the power of our joint forces.”

Pictured [Left-Right] front: Philippe L’Estrange (A&R Manager, EFE Europe), Janine Villforth (Producer Management & Publishing Coordinator, EFE Europe), Michi Stockum (CEO, A Million Entertainment), Diana Munoz (Senior VP Finance & Administration, UMPG Germany), Regina Kuhn (Head of Finance, EFE Europe)

Pictured [Left-Right] back: Thomas Vidovic (Managing Director UMPG Germany, Senior VP Austria and Switzerland), Alex Strehl (International Business Development EFE US & Managing Director, EFE Europe), Lucas Teuchner (Managing Director, EFE Europe), Patrick Pitz (Director A&R, UMPG Germany)Music Business Worldwide

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