Friday, June 14, 2024

Aardman partners with Bandai Namco, develop new IP | Aardman

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Aardman and leading global video game developer and publisher, BANDAI NAMCO Entertainment Europe have joined forces to develop a brand new IP, driven by a shared vision on the future of entertainment.

The collaboration’s first major project exists across multiple media, and the team will be approaching partners in early 2021 with the development materials. Aardman’s talent in creating characters and worlds will be used, in collaboration with BANDAI NAMCO Entertainment Europe’s expertise in publishing and development, to create stories tailored for current and future platforms.

Daniel Efergan, ECD of Interactive suggests “As modern storytellers, the formats we create for are fundamentally changing year on year. This creates a space bubbling with potential, the chance to weave worlds with many windows, allowing people to play, watch or even perform with the IPs we create. But no matter what the format, no matter what the platform, the need for characters to fall in love with, epic universes to explore, and ultimately great storytelling, will always be front and centre.”

Sean Clarke, Managing Director of Aardman, commented: “Interactive Entertainment is a huge growth area within the entertainment world, and with new emerging technology blurring the lines of watching and playing, we are keen to develop strategic partnerships with partners such as BANDAI NAMCO Entertainment Europe that share our vision of creating new IP that embraces this new world and cement our studio’s reputation as a multi-disciplinary creative hub.”

“This new partnership with Aardman is a dream come true, as it opens up a world of possibilities,” said Hervé Hoerdt, SVP of Digital, Marketing & Content at BANDAI NAMCO Entertainment Europe, “The teams at Aardman and BNEE are a perfect cultural and creative fit to build a successful long term partnership, and I can’t wait to see what we can achieve together.“

More details about this exciting collaboration between Aardman and BANDAI NAMCO Entertainment Europe will be announced at a later date. Aardman’s work in interactive storytelling includes the 2018 game, 11-11: Memories Retold, and in 2020 it will release Wallace & Gromit: The Big Fix Up, a brand-new immersive AR experience, in collaboration with Fictioneers backed by funding from UK Research & Innovation (UKRI).

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