Saturday, June 15, 2024

Victor Wembanyama will take NBA’s European boom to next level

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Basketball fans gathered at Newark Liberty International Airport on Monday for a glimpse and autograph of a 19-year-old Frenchman. He has thrown the first pitch at Yankee Stadium, and on Thursday was confirmed as an NBA player. They ramp hype up to 11 in the United States, and they have found level 12 for Victor Wembanyama. “We don’t need to generate it, because it’s already there,” Ralph Rivera, the managing director of NBA Europe and Middle East, says. “We’re essentially just helping to amplify it or point to it.”

The NBA Draft was a case of Wembanyama at No 1, then who? As soon as the San Antonio Spurs won the lottery in May, it was taken as read that Wembanyama would be heading to

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