Tuesday, June 25, 2024

US parts supplier Wren Sports extends presence across Europe

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LINCOLN, California – US company, Wren Sports, known for their inverted forks, bike packing racks and durable components, has announced a series of business developments across Europe following a successful 18 months of steady sales growth and new product development.

Wren Sports is continuing its ongoing expansion across Europe with the appointment of new distributors. Following the appointment of Richard Hurst as the Head of European Operations last year, the US company has now appointed new distributors in the UK, Spain, Poland and Scandinavia and a further enhancement in their OEM offering to brands, bike builders and manufacturers. This is in addition to existing distributors in Germany, Ireland, and throughout Asia.

10% sales increase

“2023 saw global sales increase by 10% despite a hugely depressed market and this was coupled with the release of a number of new products developed across the range such as the widely acclaimed Perseverance front rack and the ubiquitous Perseverance OneRack for the rear of the bike,” explains Richard Hurst. “Now we are taking this success and this ever-growing range to new markets across Europe with the help of these new distribution partners and our incredibly loyal customers”

We are looking to build on our OEM success that we have achieved with Stromer”

“What is more, we are also looking to build on our OEM success that we have achieved with brands like Stromer and Revolt in Switzerland for whom Wren manufactures custom suspension forks for each. Our new cargo bike suspension fork is also being tested by several well-known brands which we hope to announce shortly.”

UK acquisition

In the UK, Wren Sports’ complete range will now be available exclusively through newly acquired Podium Sports. The company, run by industry veteran Mark Almond, will oversee all UK supply, marketing and retail support. A B2B site is currently being designed. In Spain, Top Rock Sports, run by Victor Segui, is the new exclusive distributor and the Scandinavian appointment will be announced shortly.

“The Wren Sports range is one that I had been following for some time given their considerable success in the North American market so when the chance to work with them arose, it was a very quick decision to make,” says Podium’s Mark Almond. We have the entire range in stock and ready for immediate dispatch,” he concludes.

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