Saturday, June 22, 2024

Srixon Sports Europe sets up new UK HQ in Surrey

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Twenty years after first setting foot in Europe, the European subsidiary of the Srixon group has opened a new UK headquarters located in Ash Vale in Surrey.

The new offices, which are located just outside Guildford, 35 miles south west of central London, will enable Srixon Sports Europe to meet its ambitions in golf by pursuing the growth of its three brands – Srixon, Cleveland Golf and XXIO. 

Located about ten miles away from the company’s former office in Alton, the new building offers more than 2.200 square metres of office space and will accommodate about 30 employees divided across sales, finance, marketing, logistics, IT, management, and the workshop where the Japanese-crafted clubs are assembled, including the Srixon ZX Mk II collection of woods and irons launched in March. 

“This is a very important milestone for Srixon Sports Europe Ltd,” said Sean Hanafusa, chairman and CEO of Srixon Sports Europe and Dunlop Sports America. “Europe is a growing market and we needed to equip ourselves with structures better able to meet this demand and anticipate it for the coming years.”

In Ash Vale, the Srixon club assembly workshop will double in size. The teams have been strengthened and trained and are therefore ready to honour the rising orders in this sector. A few months ago, Srixon Sports Europe also recruited a new workshop manager and a new IT manager to take a step forward in terms of digitalization and customer services. 

Following this reorganisation, Lionel Caron and Shoya Yata have been respectively promoted to Chief Operating Officer and Business Operation Officer respectively.

“The quality of our products is the key to our success, but we also place our retailers at the centre of our concerns,” said Caron, the day-to-day manager of Srixon Sports Europe Ltd while Sean Hanafusa is now based in California. “Our new HQ in the UK will be equipped with new digital tools, new assembly machines, a storage warehouse and a showroom where we will be happy to welcome our customers from all over Europe. With Ash Vale and the talents we have welcomed, we are excited to be able to considerably improve and accelerate our customer support.”

Srixon already has offices in France to support retailers in Continental Europe and relies on several warehouses in the UK and Germany for the storage and delivery of clubs, balls and accessories.

Srixon supplies equipment to staff players Brooks Koepka, Hideki Matsuyama and Shane Lowry

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