Saturday, June 22, 2024

Lululemon to conquer Europe via Zalando partnership – Just Style

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A comprehensive and relevant assortment of products from Lululemon will be available to customers in 12 Zalando markets: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden and the Netherlands.

The direct-to-consumer athleisure brand says it has chosen Zalando as a preferred European partner to offer its assortment online, bringing its vision of greater possibility and wellbeing for all to more customers across Europe.

Zalando co-CEO David Schneider says: “We are very excited to welcome the beloved and internationally recognised athletic brand Lululemon to our platform and make its products available to millions of our customers in Europe. Fashion is about individual expression and feeling empowered for every occasion, including sports. Partnering with Lululemon perfectly plays into this thanks to its innovative and inspiring range of athletic apparel. The partnership with Lululemon enriches Zalando’s assortment, and fits with our ambition to continuously elevate the customer experience, by offering the most relevant and exciting brands.”

Lululemon SVP EMEA Sarah Clark adds: “At Lululemon, we are focused on ensuring that our guests can connect with our brand and our ranges whenever and however they want. Our partnership with Zalando will enable us to serve more guests in our existing markets and reach new guests in those markets where we don’t yet have a physical presence, helping us to continue to grow our global community.”

In May, Lululemon announced a collaboration with Samsara Eco which claimed to be creating the world’s first infinitely recycled nylon and polyester and is said to be paving the way for lower-impact alternatives for performance apparel.

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