Tuesday, July 16, 2024

HealthTech acquires interactive fitness mirror business VAHA

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Leading UK HealthTech company bioniq, the company behind the world’s most personalised nutritional supplements, has acquired interactive fitness mirror business VAHA.

The acquisition is part of bioniq’s expansion plan and strengthens its position as the most innovative health subscription in Europe and the Middle East.

Under the acquisition, VAHA will become part of the bioniq global platform enhancing the team’s offering of tailor-made health and wellness services.

Currently available across eight countries in the EMEA, London-headquartered bioniq plans to expand into four more countries including the USA by the end of 2023.

Founded in 2019, bioniq offers a truly 360 approach to each member’s health, starting with a biochemical analysis, including a comprehensive 50-parameter blood test, before bioniq’s algorithm prescribes the correct nutritional formula.

Nourished secures £5m for global expansion

Now incorporating VAHA, Europe’s largest and leading connected fitness offering, the AI driven state-of-the-art home fitness technology accesses millions of workout-related data points, providing bioniq members with personalised home training and biomechanical analysis for further insight into their body’s physical capabilities.

Boasting one of the largest researched databases in the world, bioniq partners with leading institutions, London Global Practice, King’s College Hospital and Lanserhof, and global VC funds including HV Capital, Rocket Internet, Unbound Venture, Porsche Ventures and TQ Ventures.

Bioniq CEO Vadim Fedotov said: “This is a glimpse into the future of personalised health in the form of tailor-made wellness solutions and home fitness driven by data and innovation.

“Bioniq is built upon precision, quality and research; our core belief being that innovation should first and foremost impact quality of life and wellbeing.

“Health has many crucial drivers, one of the main being daily activity and so we are incredibly proud to welcome VAHA to the bioniq global platform to enhance the daily progress of our members. Together, it is our goal to support, motivate and educate people across the world to lead as fulfilled and healthy lives as possible.”

Founder’s mission to transform how we manage our health

Newly appointed CTO and co-founder of bioniq, Calin Popescu (co-founder of VAHA) added: “It has always been a top priority for me to make health and wellbeing more accessible. I strongly believe the future belongs to precision health and by combining personalised home fitness with bespoke supplements we create an incredible global health platform to continuously innovate and build life changing products.’’



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