Home » NFL Appoints Gerrit Meier as Senior Vice President and Managing Director, International

NFL Appoints Gerrit Meier as Senior Vice President and Managing Director, International

The National Football League has named Gerrit Meier, Senior Vice President and Managing Director, International, effective April 10.

In this newly created role, Meier will be responsible for leading the NFL’s International business, accelerating the growth of its global fanbase and deepening fan engagement to drive business value and NFL popularity as a leading global sports property.

As the League looks to rapidly grow the game globally at every level in the coming years, Meier will have over-arching responsibility of the NFL’s day-to-day international operations and P&L oversight for all non-US territories, including the NFL’s international offices in Australia, Canada, China, Germany, Mexico and the United Kingdom.

He will be based at the NFL’s headquarters in New York City and report to Peter O’Reilly, Executive Vice President, Club Business, Events and International.

“We are delighted to welcome Gerrit to the NFL,” says O’Reilly. “He joins at an exciting time, as the League accelerates long-term efforts to grow the NFL globally. His proven leadership in developing and delivering successful international growth strategies and operations for global brands, his deep understanding of global markets, and his passion for football make him an excellent addition to our senior leadership team to drive our international business forward.”

“I am very excited to be joining the NFL to help continue the growth of this storied league and the sport of football outside of the United States,” says Meier. “International fan and football growth is a top priority and I look forward to working closely with everyone across the League and our partners around the world to build on the NFL’s tremendous global momentum.”

A dual-citizen of Germany and the USA, and with previous senior international leadership roles at Red Bull, WWE and Spotify, Meier brings extensive global market experience across media, entertainment, and sports to the League.

He started his career in management consulting at Accenture in London and holds business degrees from Harvard Business School and the European Business School London.