Brand management company, Iconix International Inc., has acquired the British streetwear brand, Hoodrich, in partnership with its Founder Jay Williams, who will retain ownership interest.
Hoodrich was founded by Williams in 2014, combining the Founder’s greatest passions: ‘rap music, streetwear and urban culture’. Since then, it has established itself as a leading lifestyle streetwear brand in over 1000 retail outlets across 24 countries with a strong DTC business.
The partnership of Iconix and Williams is based on a shared vision that the brand is poised to accelerate its already rapid growth profile by taking the brand to a global audience. This move will see Iconix work closely with Batra Group, who will assume business operations, and JD Sports, as a key global retail partner.
Jay Williams, Founder of Hoodrich, said: “I’m excited about the future of Hoodrich and can’t wait to grow the brand internationally. I think this is the perfect partnership for Hoodrich and I’m looking forward to working alongside Iconix and Batra, who will be a major support system for the global growth of the brand.”
Iconix’s strength in category extension and global expansion will propel Hoodrich’s growth. Iconix is uniquely positioned to leverage its expansive network of licensees to take the streetwear brand into new markets and product categories. The headquarters will remain in Birmingham and Watford.
Bob Galvin, Chief Executive Officer at Iconix International Inc., commented: “We are excited about the incredible opportunity to grow Hoodrich with this outstanding group of best-in-class partners. The brand is extremely well-positioned to capitalize on the growing demand for lifestyle streetwear with an authentic brand story. We are committed to bringing this high-quality brand to an even bigger global audience and to expand on Jay’s commendable journey so that Hoodrich continues to be not just Something, but something great.”