Home » How to start an online casino in Australia: Tips and Case Study – Auralcrave

How to start an online casino in Australia: Tips and Case Study – Auralcrave

For entrepreneurs, entering the online gambling sector begins from question how to start an online casino and that can be quite a challenging endeavor. With various regulations to abide by and various steps to be taken, it becomes important to understand all local laws as you embark on best online casino Australia Playaucasino business journey. Setting out solving a question how to start an online casino in Australia begins with deciding upon an appropriate jurisdiction for your business. Knowing the dynamic regulations and being in compliance with all the essential criteria is paramount for ensuring that everything runs smootly.

Нow much money do i need to start online casino

If you have a question how much to start an online casino, you should understand that starting a casino requires substantial capital, with overall expenses fluctuating depending on the size and type. The largest price will be for acquiring the building and its accompanying equipment such as gaming tables, machines, or decorations. Other considerations must also take place to ensure success; these include licensing fees/taxes plus staff salaries, promotional efforts, security services.

The answer to the question “how much money do i need to start online casino” is obvious.  Opening a casino comes with no small expense – we’re talking millions here. It’s important to account for contingencies and reserve funds in case of unforeseeable circumstances, so investors need to weigh carefully how much they are willing to put into this financial endeavor if their goals include success.

The Australian Communications and Media Authority is a trustworthy regulator for online casino operators. They exercise strict oversight and protect their players by putting up necessary regulations. This helps to crack down on any kind of illegal activities or cheating, thereby safeguarding integrity when playing online. This ensures a balanced environment for play where all users can experience the thrill of an online casino game safe from external harm. Players are then more likely to feel at ease and won’t have to be worried about safety pitfalls that may emerge with trusting an unregulated service provider.

Providing players in Australia with a safe and secure gaming environment is a priority. This includes meeting strict government regulations; such as having available 24/7 customer support, providing responsible gambling features and an audited RNG within their system. Furthermore, the casinos must be transparent about the games on offer, from their rules, payouts percentages and any other conditions that apply. It’s paramount that online casinos meet all these requirements to guarantee only the best gaming experience for their players.

Players can enjoy various opportunities to win and entertain themselves at a number of online casinos. With a vast selection of options, the games available range from slots, table games and live dealer experiences. Players seeking great potential even uncovered avenues beyond these classic experiences, such as bonuses, special offers or promotions that registered users may take advantage of. Additionally, some websites may even provide free versions opened to all players so seeking an added dash of luck doesn’t have to be expensive.

Australia online casino provides a large number of games, among which you can see:

  1. Pokies – These are classic slot machines with a variety of themes and bonus rounds. They can be found in both land-based and online casinos in Australia.
  2. Blackjack – This game is a classic card game where the aim is to make 21 or as close to 21 as possible without going over.
  3. Roulette – This game is a wheel-based game where players can bet on either red or black, odd or even and a range of other combinations.
  4. Baccarat – This is another popular card game where the aim is to get as close to 9 points as possible.
  5. Video Poker – This is a version of poker played with a machine, where the aim is to make a winning hand with the cards dealt.
  6. Craps – This is a dice-based game where players can bet on a variety of combinations.

Main payment methods in Australia

The question of how to start your own online casino should include the question of payment systems that will be available on your resource. For any online casino, securing smooth transactions is of prime importance. This goes even further in terms of protecting the interests of their players. To provide both safety and convenience – as well as enabling spending with ease – users must choose carefully which payment options they go for; debit/credit cards, e-wallets, and even crypto are becoming more prevalent alternative methods to select. Caution should be exercised here; after all safety is paramount when selecting a payment method online.

Gamers should take careful consideration when selecting their payment method. It’s essential that the processing fees remain as low as possible and those transactions are completed in a timely manner. Dependable customer service is another key factor to look for; if customer service is lacking, losing before you’re even able to play your online casino game won’t be an issue. Finally, make sure the payment method you choose is compatible with the online casino in order to ensure secure play.

Visa and MasterCard Despite its simplicity and user-friendliness, payment permeability can be a concern. Some processors only accept secondary sources of traffic as well as costlier commissions than other methods.
Prepaid cards Prepaid cards provide a secure and anonymous way of paying online, offering alternative options to conventional bank debit cards. UPayCard and Neosurf are two examples of prepaid card methods that offer enhanced safety measures compared to traditional payment systems.
POLi POLi is a fast and secure payment system that caters to customers in Australia and New Zealand. With no need for separate account creation, it makes banking simple – players just choose their bank from the list upon selecting “make deposit” before logging into their profile. POLi ensures smooth transactions between casinos and banks every time!
BPay ANZ Internet Banking is a popular payment solution that enables users to make secure, convenient payments with minimal deposits as low as AU 5. Making use of four major Australian banking partners – ANZ Bank Limited among them – this system fosters trust in customers across Australia and New Zealand.
Cryptocurrencies Cryptocurrency is quickly becoming an accepted payment option amongst casinos worldwide- particularly in the US. It has been widely adopted due to being convenient and fast, but faces challenges from high volatility of cryptocurrencies like Bitcoin as well as difficulties related to cashing out for both players and operators alike.

How to start your own online casino: traffic sources

In Australia, generating traffic requires creativity and resourcefulness. To evaluate effectiveness beyond net profit, focus on the rate of clicks to deposits as well as registrations to deposits – 3-5% for clicks and 20-25% from registration. If you’re working alone aim for 700-1000 FTD or 4-5000 new players per month with a team; while in terms of sources look no further than these top three:

SEO sites

According to Mobidea research, review site conversions are 7x higher than paid ads. For operators, this is a type of traffic that, in addition to the players themselves, also gives brand recognition and reputation, here you can broadcast the values ​​and benefits of the project, unlike adwords ads: how much can you put in 200 characters? For affiliates, this is a relatively passive source of income, with which it is not scary to go on vacation for a month.

How to start an online casino, if the only experience was branded sites for volcanoes on the Australian market? Start from the base: financial models and market research. This is how, for example, a SWOT analysis for a seo team that is storming the Australian market might look like.

FB/UAC traffic

App traffic is the second largest after SEO. The entry threshold for affiliates is lower than in seo: it’s faster and easier (if you know how to do this and how to start an online casino business). It is of lower quality than from Google AdWords, but you can work with it. The principles of operation are similar. On average, the time to add an application and approve it is two to three weeks. You need to be prepared for frequent bans and downtime due to external circumstances. For example, in October-November 2020, during the US elections, there was very little traffic from Facebook, and the price per install increased dramatically, almost three times on average. During such periods, it’s easier to stop traffic and wait than to continue pouring: operators will not be able to double the CPA with the same payback, and it’s unprofitable for affiliates to pour according to the previous one.

PPC (Google adwords directly and with overflow through reviewers)

Expensive and high-quality traffic. May be on the same level as organic. However, in Adwords, your CPC is determined by the keyword you are bidding for. This means big brands and big teams can dump to get traffic from the most desirable keywords like “Australian casinos play for money”. In addition, there is a non-illusory probability of click-through (for affiliates) and cross-brand (for operators). Crossbrand, by the way, almost does not convert.

There are two main options for driving traffic from Google Adwords: directly to the casino (through a landing or not) and with overflow through reviewers. Opinions differ here: for some teams, the conversion is higher if the lead is from an ad to a casino, for others, if the player first gets to a classic review site with a casino rating and their reviews. In any case, here, as in FB traffic, it is important to set up the right targeting.

Target Audience of Online Gambling in Australia

The most obvious is the breakdown by player age. Young people play the least, the segment from 18 to 24 years old accounts for 25.7% of players, then from 25 to 34 years old – 37.5%, that is, significantly less than half. The highest involvement is between the ages of 50 and 64, 61.0% of players play there, and among people over 65 – 57.8% of players. Men play more, but not by much – 54% versus 46% of women.

  • VALS segmentation: aspirants
  • Income: average
  • Education: graduated from college
  • Residents of small and medium-sized settlements
  • Sociable
  • Values: family and friends
  • Motivation when purchasing goods or services: focus on needs, trust in already familiar brands.

Best Online Slot Providers

Novomatic For over four decades, Novomatic has been a leading name in the iGaming industry. With its strong presence across more than 80 countries and iconic portfolio of gaming solutions – including renowned titles such as Book of Ra series & Lucky Lady’s Charm. This reputable provider continues to captivate players around the globe with engaging land-based machines and an array of advanced online games like classic Roulette or live dealer Blackjack. Novomatic has established itself as an innovative leader in the gaming industry. The company not only provides high-quality casino games, but also offers modern sports betting platforms and proprietary Casino Management Systems to help manage customer relations and operations for casinos around the world.
NetEnt For over two decades, NetEnt has set the bar in online gaming. Synonymous with quality and innovation, they have created some of the most beloved casino games around. From video slots to progressive jackpots to table games and live dealer options – their portfolio is teeming with exciting opportunities for gamers everywhere! State-of-the-art technology gives players a realistic experience while engaging visuals provide endless entertainment. NetEnt is the industry leader in innovation, delivering technologically advanced and entertaining gaming experiences. Having earned trust from players all over the world for their commitment to quality, NetEnt continues to push boundaries with new features and improvements – ensuring a first-rate experience every time you play.
Microgaming Microgaming’s pioneering software revolutionized the online casino industry when it was established in 1994, and since then its commitment to innovation has kept them at the forefront of gaming excellence. With headquarters on Isle Of Man, their global presence is far reaching – making sure players around the world can enjoy cutting-edge technology with top notch entertainment value. Microgaming is a leader in the gaming industry, offering an impressive selection of over 600 casino games. From thrilling slots and table games, to Video Poker with realistic graphics and sound effects – there’s something for everyone! If that wasn’t enough, they also provide players with live dealer experiences where you can engage directly with real-life dealers. On top of this Microgaming continues to push ahead by constantly developing their software so it stays on top form at all times.
Playtech Delivering the ultimate online gaming experience, Playtech has established itself as one of the world’s premier developers and suppliers. Founded by Teddy Sagi in 1999 and further propelled by four partners, perfectly executed secure platforms have seen their portfolio expand over 20 years to encompass casino games, sports betting, poker tables – not to mention live-gaming, mobile technology through social media – making Playotech a leader in this fast-paced industry. Playtech offers an extensive selection of classic casino products, from slots and table games to progressive jackpots. With its live dealer suite, players can immerse themselves in a realistic gaming experience without leaving their home. Expansion beyond the traditional realm with sports betting, bingo and poker further broadens Playtech’s offerings – even social and casual game fans are catered for here!


Before entering the online gaming industry in Australia, there are a few things to take into account. Each state and territory has different regulations around gambling activity so it is essential that you look up these rules before establishing your business. Additionally, gaining approval from local stakeholders through an applicable license should be given due importance prior to launching any operations.

Before launching an online gaming operation down under, it is prudent to have a strong understanding of the regulations at play in each state and territory. Don’t forget that acquiring necessary licenses from local stakeholders should be top priority before getting started!