Dollar General has crossed the border into Mexico, opening its first store outside the United States.
The discounter has made its international debut with the opening of Mi Súper Dollar General in Escobedo, Nuevo León (Mexico.) The brand, which resonated well with consumer focus groups, connotes the idea of a general store focused on serving customers with the products they want and need most, the company stated.
The new store was developed with a customer-first focus, according to a release. Each Mi Súper Dollar General will include financial services, a bakery and a tortilleria. Products are sourced primarily from Mexico, with an assortment that includes fresh produce, health and beauty products, home cleaning supplies, pet care, housewares, stationary and other household essentials.
“We are extremely excited to open our Mi Súper Dollar General doors to provide affordable household essentials to Escobedo residents,” said Gary Morales, director of operations, Mi Súper Dollar General. “In the future, each store will be tailored to fit the wants and needs of nearby customers so they can provide for their families through a convenient shopping experience.”
Mi Súper Dollar General expects to boost the economic development in the country through the generation of jobs and career growth opportunities in stores, at its Mexico Store Support Center in San Pedro Garza García, and the development of local suppliers.
“The opening of the first Mi Súper Dollar General store in Mexico highlights our teams’ strong dedication to serving more communities with access to affordable everyday essentials,” said Jeff Owen, CEO, Dollar General. “I am proud of our team in Mexico and look forward to Mi Super Dollar General being a force for opportunity as we continue to grow our presence in Mexico.”
As of March 3, 2023, the company operated 19,147 Dollar General, DG Market, DGX and Popshelf stores across the United States and Mi Súper Dollar General stores in Mexico.